APhA Vaccine Confident Playbook

The APhA Vaccine Confident Playbook is a user-friendly, action-oriented resource to inform pharmacist–patient conversations regarding COVID-19 vaccines, with the goal of reducing vaccine hesitancy, bolstering vaccine confidence, and increasing vaccine uptake. The purpose of this Vaccine Confident Playbook is to help you—the pharmacist and pharmacy team members on the front lines of the COVID-19 vaccination campaign to have the most productive possible conversation with each and every patient.

This resource is focused on supporting patient conversations, providing guidance on how to effectively talk with patients and address specific COVID-19 topics. Each “topic brief” addresses the vaccine hesitancy issues most likely to be encountered by pharmacists.

These topics include:

How to talk to people about COVID-19 vaccines

Start here to learn a more personal approach grounded in listening and understanding—engaging with each person on an individual level to address their particular concerns and counter rampant misinformation.

Download Start here

Addressing concerns that the COVID-19 vaccines were “rushed”

Download View topic

Addressing concerns about COVID-19 vaccine side effects

Download View topic

Addressing concerns related to pregnancy, breastfeeding, and fertility

Download View topic

Addressing concerns related to religious beliefs

Download View topic

Addressing the belief that COVID-19 vaccination is “not needed”

Download View topic

Addressing COVID-19 vaccine myths

Download View topic

Understanding the “system distrusters”

Download View topic

Understanding the “COVID skeptics”

Download View topic

Understanding the “cost anxious”

Download View topic

Addressing concerns about SARS-CoV-2 variants

Download View topic

Addressing concerns about COVID-19 breakthrough infections

Download View topic

Addressing COVID-19 vaccine misinformation and disinformation

Download View topic

Identifying credible information about COVID-19 Vaccines

Download View topic