Conversation Guide

The APhA Vaccine Confident Playbook is a user-friendly, action-oriented resource designed to guide and enhance pharmacist–patient conversations regarding COVID-19 vaccines. Using this conversation guide, you can help to reduce vaccine hesitancy, bolster vaccine confidence, and increase vaccine uptake. The APhA Vaccine Confident Playbook will help you—pharmacists and pharmacy team members on the front lines of the COVID-19 vaccination campaign—to have the most productive conversations with each of your patients.

Each “topic brief” addresses the vaccine hesitancy issues most likely to be encountered by pharmacists. This approach will engage each person on an individual level to address any concerns and counter misunderstandings.

How to talk to people about COVID-19 vaccines

Start here to learn a more personal approach grounded in listening and understanding—engaging with each person on an individual level to address their particular concerns and counter rampant misinformation.

Download Start here

Addressing concerns that the COVID-19 vaccines were “rushed”

Download View topic

Addressing concerns about COVID-19 vaccine side effects

Download View topic

Addressing concerns related to pregnancy, breastfeeding, and fertility

Download View topic

Addressing the belief that COVID-19 vaccination is “not needed”

Download View topic

Addressing concerns about COVID-19 breakthrough infections

Download View topic

Addressing concerns related to religious beliefs

Download View topic

Understanding the “COVID skeptics”

Download View topic

Addressing concerns about COVID-19 vaccine boosters

Download View topic

How to restart the vaccine conversation

Download View topic

Understanding the “system distrusters”

Download View topic

Addressing concerns about SARS-CoV-2 variants

Download View topic

Identifying credible information about COVID-19 Vaccines

Download View topic

Addressing COVID-19 vaccine myths

Download View topic

Understanding the “cost anxious”

Download View topic

Addressing concerns about vaccinating children and teens

Download View topic

Addressing COVID-19 vaccine misinformation and disinformation

Download View topic

Addressing COVID-19 vaccine misunderstandings

Download View topic

Addressing concerns about administering COVID-19 vaccines with other vaccines

Download View topic

Addressing concerns of people who are immunocompromised

Download View topic

Encouraging bivalent booster uptake among older adults

Download View topic

Effectiveness of COVID-19 vaccines during pregnancy and after delivery

Download View topic

Encouraging uptake of COVID-19 vaccines in Fall 2023

Download View topic

Using numbers to communicate COVID-19 risk to patients

Download View topic