Conversation Guide

The APhA Vaccine Confident Playbook is a user-friendly, action-oriented resource designed to guide and enhance pharmacist–patient conversations regarding COVID-19 vaccines. Using this conversation guide, you can help to reduce vaccine hesitancy, bolster vaccine confidence, and increase vaccine uptake. The APhA Vaccine Confident Playbook will help you—pharmacists and pharmacy team members on the front lines of the COVID-19 vaccination campaign—to have the most productive conversations with each of your patients.

Each “topic brief” addresses the vaccine hesitancy issues most likely to be encountered by pharmacists. This approach will engage each person on an individual level to address any concerns and counter misunderstandings.

How to talk to people about COVID-19 vaccines

Start here to learn a more personal approach grounded in listening and understanding—engaging with each person on an individual level to address their particular concerns and counter rampant misinformation.

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Addressing concerns that the COVID-19 vaccines were “rushed”

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Addressing concerns about COVID-19 vaccine side effects

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Addressing concerns related to pregnancy, breastfeeding, and fertility

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Addressing concerns related to religious beliefs

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Addressing the belief that COVID-19 vaccination is “not needed”

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Understanding the “COVID skeptics”

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Understanding the “system distrusters”

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Understanding the “cost anxious”

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Addressing COVID-19 vaccine myths

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Addressing concerns about SARS-CoV-2 variants

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Addressing concerns about COVID-19 breakthrough infections

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Addressing COVID-19 vaccine misinformation and disinformation

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Identifying credible information about COVID-19 Vaccines

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Addressing concerns about covid-19 vaccine boosters

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Addressing COVID-19 vaccine misunderstandings

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How to restart the vaccine conversation

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Addressing concerns about administering COVID-19 vaccines with other vaccines

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Addressing concerns about vaccinating children and teens

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Addressing concerns of people who are immunocompromised

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