Vaccine Confident Strategy

Building on the American Pharmacists Association’s (APhA) reach, capabilities, leadership, and history of collaboration with the Centers for Disease Control and Prevention (CDC) and other public health stakeholders, the Vaccine Confident strategy will inform, educate, influence, and motivate pharmacists and the pharmacy care team to develop vaccine confidence among themselves as well as individuals and communities served by pharmacy practices. The project will address the tenets of the CDC’s Vaccinate with Confidence strategy: build trust, empower health care personnel, and engage communities and individuals.

Working Within the Profession

This initiative by APhA will engage pharmacists and pharmacy personnel across the country, particularly those in community-based practice, to increase vaccine confidence. In accord with the CDC’s Vaccinate with Confidence strategic framework, this project will enhance the knowledge and abilities of these essential health care providers and furnish tools to support implementation within communities, including special populations, through interactions with their local pharmacists. The activities for this project are designed to increase confidence in COVID-19 vaccines and the vaccination program through information dissemination, gap identification, education, practice support and tools, and collaboration with other health care providers and communities.

The equivalent of the U.S. population enters a pharmacy every week. With a community pharmacy located within 5 miles of nearly all Americans, along with pharmacy’s other access points to the public, pharmacists and pharmacy personnel are well positioned to address public health threats. Through this project, APhA will reach professionals at the front line of preventing and controlling the spread of COVID-19 in U.S. communities.

About APhA

The American Pharmacists Association (APhA) is the only organization advancing the entire pharmacy profession. Our expert staff and strong volunteer leadership allow us to help pharmacists, pharmaceutical scientists, student pharmacists, and pharmacy technicians find success and satisfaction in their work while advocating for changes that benefit them and their patients.

Pharmacists play a pivotal role in helping patients overcome illness and live healthier lives through chronic disease management and the fully effective use of their medicines. APhA advocates at the national level to give pharmacists a voice in decisions that affect their future while promoting their undeniable value to health care teams. Our goal is to facilitate pharmacists’ delivery of the highest quality patient-centered care.


The project was funded in part by a collaborative agreement with the Centers for Disease Control and Prevention (CDC)—CoAg number 1 NU50CK000576-01-00. The CDC is an agency within the Department of Health and Human Services (HHS). Contents of this resource do not necessarily represent the views of the CDC or HHS and should not be considered an endorsement by the Federal Government.

APhA is pleased to work with the following organizations to expand the outreach of this important campaign:

  • American Association of Colleges of Pharmacy
  • American Pharmacists Association Foundation
  • National Alliance of State Pharmacy Associations
  • National Center for Farmworker Health
  • National Pharmaceutical Association


For media inquiries, please contact:

Taneishia Bundy
Communications Manager